Law of Diminishing Marginal Utility

This law explains human behaviour (Consumer behaviour) in relation to consumption of commodity.As a consumer consumes more and more of a commodity, the utility (satisfying power) derived by him from the every subsequent unit goes of falling (diminishing).
It is the experience of every consumer that as he goes on consuming a particular commodity ; each successive unit gives him lesser and lesser satisfaction.In other words, the total utility goes on increasing, but at diminishing rate.

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